The company's core competencies are based on its understanding of its unique geography, climate, geology, biodiversity, history, culture, and unique aesthetic values.

The company plans to be a leader in the tourism industry in the Sultanate of Oman, developing adventure tourism and providing the best customer experience in the market, transforming the destination they travel to.

A company that operates on excellence in tourism operation, adventures will be as safe as possible, and we always strive for the customer to obtain the best services at the best prices, from the moment our guests set foot in our village to the moment they leave, and we will serve them with the best care and amazing experiences.

The company will focus enthusiastically on adventure tourism activities such as zipline, zip line, entertainment venues, camping facilities, and children's adventure parks. As well as valley adventures, swimming, rope descent, and mountain climbing. In addition, the company will provide cultural experiences such as the path of roses and pomegranates, through which the customer will learn about the culture and the work that the people do
to provide such products.

The new company's activities will attract different types of residents and tourists to the
region, positively impacting the people, places, and communities that depend on the travel and tourism sector for their livelihoods.

many social benefits of tourism indicate positive social effects. These may include:

1. preserving local culture and heritage
2. strengthening local communities
3. the provision of social services
4. commercialization of culture and art
5. revitalizing customs and traditions.